Monday, October 4, 2010

Steaky's! Same Great Name; Different Food That You Don't Expect!

We here at Bring the Books consider ourselves entrepreneurs. Believe it or not, this blog is a highly lucrative enterprise, generating literally dozens of dollars a month in bookstore credits at the Westminster Bookstore. We have now been presented with an opportunity to convert our bookstore credits into real money and invest in a tempting new business enterprise.

Many of you might remember the old fast food place, Steaky's. They were known for making sirloin steak burgers. Recently, they came under new management, and we received an offer from their main office to purchase a Steaky's franchise. These are difficult decisions, and so we decided to share the franchise pitch with all of you so we could get your opinion. Somehow, this just doesn't feel like the same old Steaky's that I remember...
Potential franchisee, congratulations! You are part of the elite group of people who are being invited to join us as investors in a tremendous business enterprise, carrying on the proud Steaky's name. There have been many questions about some of our more recent changes with Steaky's, and we want to take the opportunity to address those investor concerns.

For starters, many are concerned that with the new management, the name Steaky's has been rendered somewhat meaningless. As the argument goes, with a name like Steaky's, we should still serve the same food that everyone remembers. However, our decision to move from delicious, succulent, never frozen sirloin steak burgers to slightly dry, 0% beef 'Boka Burgers' is a very small change.

Yes, our previous customers knew what they were getting with a name like Steaky's, but we are going to address this problem with our new slogan: "Same great name, different food that you don't expect!" We think this is very catchy and will bring in handfuls of vegans from all over the countryside!

Many of our shareholders have asked why we don't simply change the name instead of taking over the old Steaky's name. There's a simple answer to that; Steaky's has a built in customer base that we have always wanted to belong to. If we changed the name to something more befitting our menu, we would almost certainly become unpopular in but a moment. It is much easier to slip in under peoples' radar by redefining the meaning of Steaky's than to be honest with people about what we are. Steaky's is an exclusive club, and we want to become part of it, even if it does require dishonesty and rendering the Steaky's name completely meaningless.

There are some people who have a problem with changing the definition of a 'restaurant' while keeping the name the same, but we know that you'll agree and look forward to our happy future together as we partner into this somewhat deceptive enterprise, selling 'Boka Burgers' to unsuspecting carnivores everywhere.

No comments:

Post a Comment

Before posting please read our Comment Policy here.

Think hard about this: the world is watching!